Douglas FloresWithout a shadow of a doubt, social media postings that include captivating visual material outperform those that don’t. People are more likely to pause their scrolling to take in an image or video than they are to read the text of a post. The visual system accounts for 90% of all data processing in the brain. Actually, the human brain is 60,000 times more efficient at processing visual information than it is at processing words.
You see the need for visual material, but how do you set about producing it? Follow these eight guidelines to improve the visual content you provide on social media and see a rise in your audience’s engagement.
Here Are 8 Guidelines For Making Eye-Catching Visuals
1. Maintain a Consistent Brand
The first step is to ensure that all of your graphics are consistent with your content marketing strategy. Visual assets should be purposeful within the larger strategy and compatible with the brand’s visual identity. All brand elements, such as colour palettes, typefaces, and logo placement, must adhere to these rules.
2. Revert to First Principles
Keep the rules of good graphic design in mind at all times when working with visual elements. These standards, often known as guidelines, help designers create material that is both functional and aesthetically pleasing.
3.The Foundations of Visual Communication
Provide adequate spacing between words. As a result, your material will serve more as a detractor than a draw if there isn’t enough negative space in your images.
Take advantage of colour contrast by employing complementary hues. Photos should adhere to your brand’s standards, but you shouldn’t ignore whether or not their colours complement one another. Carefully Consider The Fonts You Use
Brand-compliant typefaces are a good starting point, although alternative fonts may be more appropriate depending on the context. It’s crucial to your image’s legibility that you use appropriate font size, weight, and spacing. When trying to write messages that are easy to understand and stick in people’s minds, bad typeface choices might be a hindrance.
4. Make Sure Your Images Dimensions Are Right
Images must conform to the guidelines of each individual social networking platform. If you try to use the same image across all platforms, you may find that parts of the image become distorted, hazy, or even cut off. Before making any visual content, check to see that the ratios work for each platform.
5. Experiment With Moving Pictures
Using GIFs, or animated GIFs, is a common pastime among social media users. Users primarily use them to react to comments, but they also produce excellent material in and of themselves. To learn how to create GIFs, read this.
6. Repurpose Material
Creating an image from your blog or article content and sharing it on social media is a great way to get more mileage out of your work. Convert boring text into eye-catching infographics, charts, or presentation movies. Such visuals can make text-heavy articles easier to read and remember.
Always remember to keep diversity in mind when creating or sharing content. Inaccessibility prevents you from reaching a sizable demographic. Videos with closed captioning and photographs with alternate text or captions are examples of accessible media. If you’re looking for additional information on inclusive design, you’ve come to the right place.
7. Free Software
In order to supplement your social media marketing efforts with eye-catching visuals, you may take advantage of a number of free tools. Canva and other similar programmes make it simple to make professional-looking graphics by providing a wide variety of premade layouts and other resources. Pexels and other image repositories provide free stock photographs and images for designers to utilise in their projects.
8. Put Your Imagination to Work
Focus on being imaginative. Numerous companies vie for consumers’ attention, and many succeed in doing so. Use your imagination and consider your audience while making visual material for social media. Take a pause and try to find some other source of creative inspiration if you find yourself stuck or unable to think of any new ideas.
Successfully Communicating with Your Target Market on Social Media
The ultimate purpose of social media marketing is to increase brand awareness, generate website traffic, and nurture leads into paying customers. Creating compelling visual content is the first step in attracting your target audience.