Because of this, Facebook is always getting updated with new features. The outlook for both consumers and companies in 2016 may be gleaned from an examination of previous shifts.
Facebook has spent the last few years expanding its user interface, allowing its members to enjoy more features and more material without ever leaving the site. Our Facebook forecasts mostly centre on this pattern.
It’s possible that marketers will need to adopt the network’s techniques to keep their content visible to users as it develops its own ecosystem distinct from Google and the rest of the web.
Seven Predictions for Facebook
Social media marketing’s recent surge on Facebook
Facebook’s Search FYI is a newly enhanced search tool that provides more relevant results by include trending topics and recent news articles.
As a result, companies will need to provide content that appeals to a wide audience while still being optimised for search engines.
The success of a search engine depends on the material itself, which must include hints for the indexing programme to follow. Yet, Facebook search operates under distinct guidelines from those of Google.
In order to rank well, material still needs to have a social, shareable aspect, since Facebook will prioritise stories where there is a lot of engagement.
Based on this, we predict that SEO best practise for social media will become an issue for marketers in 2016. A new era of search engine optimization (SEO) for social media may begin with striking the correct balance between the two.
Sponsored Messages on Facebook Messenger
Companies on Messenger, which is currently only accessible in the United States, enables companies to provide better customer support through direct, one-on-one chats with consumers.
Customers may quickly receive updates on their shipments, confirmations of their orders, and answers to their free-form inquiries.
Moreover, the system supports push notifications, so that users may be alerted, for instance, when a previously out-of-stock item is once again available for purchase.
The feature’s expected global release and further updates will occur in 2016.
We can foresee companies, using LinkedIn’s ability to offer tailored advertisements to users, and then responding to any inquiries those consumers may have.
An Electronic Consortia
To compete with Siri, Cortana, and Google Now, Facebook just released M, a virtual assistant.
M is a service that combines AI and human intelligence to help you with more than just information gathering; it can actually do things for you.
Without ever leaving Messenger, users can now make purchases, make reservations, and get product suggestions. So how can businesses make sure their products are the ones that consumers advocate for?
Due to the software’s developmental stage, it is now available to a small group of testers.
Preliminary data suggests that M makes use of review and comparison websites in order to provide suggestions; this finding underlines the significance of such websites and the necessity of participating in reviews.
It’s possible that in the future, Facebook may use its own data to determine if a business can be trusted.
It’s already possible to read hotel and dining critiques on Facebook. Again, mastery of online brand impression is crucial to gaining access to this prospective referral source.
Posting to Facebook as a content publisher
Facebook’s Instant Articles are an attempt to retain users within the platform as they read. Publishers may now make fast, interactive Facebook stories that don’t force readers to switch tabs.
Although the experience is more immersive and swift than on a mobile browser, it presents challenges for advertisers. If articles are housed directly on Facebook, clicking on an article’s title will no longer take the reader to the original item on the publisher’s website.
There will be no revenue for the publisher from banner ads because of the drop in visitors.
The user’s time spent reading the content on Facebook is enhanced, but they are less likely to continue reading on the publisher’s site.
The fact that customers won’t even have to leave Facebook to make a purchase will amplify this phenomenon. Because to Facebook’s integration with e-commerce platform Shopify, users won’t even have to leave the social media giant to complete the purchase.
Companies need to assess the benefits of posting directly to Facebook against the potential drop in referral traffic and ad income.