Did you know? If you are well versed in marketing your business in IGTV, you will experience massive growth in your return on investment (ROI).

IGTV is like a trump card for large and small business owners; now, marketing becomes easy. It is considered one of the best online video stages for promoting your business. Using the Instagram video stage, you can bring more leads to your websites and boost your conversions. 

In this article, you will see more info about IGTV and its uses.

About IGTV 

IGTV is one of the added features on Instagram, which is also known as Instagram TV. You can access IGTV through the web or with a mobile application. You are allowed to upload videos for up to 1 hour. 

IGTV has more than 1 billion monthly active users; it’s the nearest competitor of YouTube, which has 1.3 billion users.   

IGTV was first launched in 2018; it’s a standalone app. IGTV and Instagram are two separate apps. IGTV is interlinked with Instagram; you need to create an Instagram account before you use IGTV. 

So many changes have overcome it; currently, it is located on the profile page. It has a separate logo after the feed section. There, people can upload their exciting videos to target their audience. You upload a video up to 15 seconds to 10 minutes; if your account has more followers, you can extend your video up to 1 hour.  

Let’s See The Requirement To Use IGTV 

IGTV is free for everyone; anyone can use IGTV to promote their business. Let’s check the requirements,

Download either a standalone IGTV app via ios or use the Instagram app to publish your device’s content. 

  • Your video can be either portrait or vertical orientation. 
  • Your video needs to maintain the ratio of 9:16
  • The dimension of an IGTV video should be 1080 pixels x 1920 pixels.
  • Your video size doesn’t exceed 650MB
  • By default, you can publish 15 to 10 minutes videos; if your account is verified, you can upload up to 1 hour.

One of the most incredible benefits of IGTV is users can upload high-quality lengthy videos, but also it gives space for creating short videos. Anyone can create short and long videos, like YouTube, you can save videos, create channels, playlist. 

If your primary motive is to promote your business on IGTV, you need to generate more engagement with your IGTV platform. Spend time to create content that is related to your business. In this way, you can bring more audience to your channel, and it gives more exposure. Also, try to obtain IGTV likes to get audience attention; you can expect more new audiences.IGTV provided almost all YouTube features, excluding ad monetization; in the future, it will be added. 

Video Idea For Beginners 

Try Comic Videos 

Funny, joke types of content are currently famous on all other social media, why can’t you try it on IGTV?. If you have the capabilities to make people laugh, then make use of it.

Educating Videos 

If you have any skill, you can showcase it on your IGTV stage. Tutorials and how-to videos are the best performing content on IGTV. 

Give Feedbacks About Your Purchase 

If you’re keen on shopping or shopping is your favorite hobby, create videos on giving reviews and feedback about your purchases. 

Entertaining Videos 

Entertainment is part of social media right. You can come up with dancing, any music videos. 


IGTV is one of the finest stages for people who want to showcase their talent or skill to the world. You can also utilize this platform to generate leads to your websites. This video will help you learn something about IGTV, and you will know how to create videos in it.