In recent years, social media marketing has emerged as one of the most important factors in ensuring a brand’s long-term success. However, once anything is uploaded on the Internet, it is no longer your own, thus we are vulnerable to plagiarism and other forms of unauthorised use of our work through these large-scale media platforms.
So, as business owners, what steps should we take to safeguard our Instagram account? Let’s take a look back at why this process is so crucial, and at some fun approaches you might take.
The necessity to safeguard your creations begs the question: why?
Many Internet users, as absurd as it may sound, pretend to be someone else when they’re really not. It was a terrible story when a popular Instagram travel blogger discovered a copycat of her profile. While it’s possible that some of the similar photos were inspired by one another, there’s a fine line between being creative and crossing the line into harassment when the images are so similar that even the slightest changes to the model’s body, the camera angle, or the smallest details in the scenario are enough to tell the difference.
Though we can’t rule out the likelihood of such occurrences, it’s too late to halt any imitators or thefts once they’ve begun. It’s true that they’re just having fun with this stuff, but they’re also trying to make money off of it.
Can you prove that the photos you posted are indeed yours?
You may forget about reclaiming copyrighted information once it’s been uploaded to the Internet, as we discussed above, unless you took the necessary precautions. Professional photographers who don’t want their photos shared online typically choose one of two approaches.
So, what exactly are watermarks?
Several photographs posted online have almost invisible white writing or a logo covering over seemingly insignificant regions. Watermarking is a method photographers employ to prevent their photos from being used without permission, and those happen to be watermarked.
Watermarks not only prevent unauthorised use of our work, but they also serve as a promotional tool for our portfolio, since anybody who comes across our photographs will be able promote your brand or name and, if they like what they see, search for us on Google.
To what extent should we watermark our documents?
Create a watermark that promote your company or brand in a polished way. Photographers, like ourselves, can simply create a stunning signature that looks great on every shot, but companies have it much harder.
We recommend increasing the exposure of your brand’s logo by including a miniature version of it through all images shared via Instagram or any other socially active platform, as brands cannot afford to lose the interest of their customers due to a poor advertising move and must promote their name in any opportunity they have.
Success relies heavily on creative input, therefore push your boundaries. Make sure you have logo variations ready to go for various platforms.