Douglas FloresThere is no denying the potency of social media. Here, small and medium-sized enterprises (SMEs) may compete with their bigger counterparts on a level playing field. Marketing videos on social media platforms is also highly recommended.
Amazing video marketing material shared on social media channels like Facebook, Instagram, and YouTube may help you attract a sizable following, raise your company’s profile, and expand your online footprint.
You are aware of this, of course. It’s “where do I begin?” that you really want to know. It might be nerve-wracking to put yourself out there with a social media video. Fortunately, this is not inevitable.
Whether you’re just getting started with social media videos or if your present efforts aren’t yielding the desired results, these strategies can help you get more views, likes, shares, and comments on your posts.
Find your consumers where they already are
If you’re having trouble, one possible solution is to shift your focus to a different channel. As far as social networking goes, you might think that Facebook is your only option. But there are many others, such as Twitter, YouTube, Instagram, LinkedIn, and many more.
Although while the largest social media platforms get millions of unique visitors each month, there are other smaller, industry-specific platforms that cater to a much narrower audience. Nonetheless, Facebook has much more users than any other social networking platform. Secondly, Instagram.
Think about who your ideal consumer is and where they might hang out. The business-to-business market is a good target for LinkedIn’s attention. Instagram is essential for a more visual company. A genuinely effective method would be to cross-promote your material across numerous platforms, so don’t feel limited to promoting it only on one.
Even while YouTube isn’t technically a social networking site, it’s a fantastic location to save films before posting them elsewhere. YouTube and Facebook are the two social media platforms that you really need to have.
Get people interested right away
The thing you made is not a movie. At least, not just now. The reality is that on social media, you have virtually no time to make an impression before people click away. After all, there are precious kitten pictures and newborn images to view!
Your video’s introduction should entice viewers to keep watching. Using a question is a time-tested technique. Say, for argument’s sake, that your firm produces the cosiest socks on the market. To kick off your video, a straightforward inquiry is fine.
Really, it’s just the right length and sweetness
The most shared videos on social media are concise and entertaining. In Facebook terms, that’s less than a minute. It’s tempting to stay out for a longer period of time. Because you have so much room, you may as well put it to good use. Wrong.
Whilst it does a great job of supporting video, Facebook is not “the place” for videos. Make a one-hour video and upload it on YouTube if you want to give a presentation. Facebook video views tend to decline after the first minute.
The aim is to get the message through and get them to visit your website or download your app. Think about how most people navigate Facebook: they scroll.
You need people to stop what they’re doing and give your video 20 minutes of their time, but they won’t. They’re also less likely to pass it forward to others.
Make sure the quality isn’t compromised
When it comes to iPhone videos, for every one that becomes a viral sensation, there are ten thousand that fail to do so. When recording your nephew’s soccer game for the sole purpose of showing it to your relatives, an amateurish video is perfectly acceptable. When it’s in the best interest of your company, of course! You need to improve the production qualities a little bit.
Making films that look like they were shot by a pro is simpler than you may imagine, and that’s a blessing. The credibility of your company may be judged in large part by the standard of its videos posted on social media. Keep in mind that everything you publish represents your company, so always aim for perfection.
Always remember to include a call!
No matter what your video is about, make sure to conclude it with a powerful call to action. To put it simply, the CTA is your audience’s “next step” instructions. You should be sure to include this section. If your readers or listeners have stuck with you this long, you should encourage them to keep going.
The next step should be made very apparent in your call to action. Here is where you’d find phrases like “purchase now” or “click here for more info” or anything like. If they have read this far, you should tell them what you want them to do.
Keep in mind the mute spectator
In addition to visuals, your video may benefit from the addition of narrative, music, and sound effects. But, with regards to social media: don’t get overly reliant on them. Unfortunately, the vast majority of Facebook videos are watched silently.
Now you know what your coworkers are doing in their spare time….
This, however, is not an excuse to ignore sound entirely. Not even close. But, a substantial majority of your viewers probably won’t have the sound on, so make sure your video’s emphasis is obvious, captioned, and doesn’t rely on spoken instructions.
Customer endorsements are crucial
Few things in business videos are as powerful as a satisfied customer’s words of praise. Tutorials, product demos, and customer testimonials are the top three most popular genres of videos.
Indeed, it’s not always easy to convince them to appear on camera. Yet, using their written comments in a marketing film with captions is perfectly acceptable. As a marketing strategy, social proof can’t be undervalued. When consumers can learn about the experiences of others with a product or service, they are more likely to have confidence in that brand.