For the seasoned pro in social media marketing, that’s a colonial question; for the greenhorns, it’s a fun diversion. However, they are both stumped when it comes to pinpointing the optimal time, worldwide, to share content on social media.
Why? Simply put, there is none to be found. Due to the pandemic’s disruption of schedules and social media, the landscape has shifted significantly.
Maintain your composure
As luck would have it, there are windows of time that have been shown to yield the highest levels of engagement, and these can be used to determine the optimal time for your future social media posts.
It’s time to saddle up and take a look at the schedules!
To what end is knowing when to post to social media so important?
Because of computations.
When deciding whether or not to prioritise your post in social media feeds, recency is one of the most important factors. Recent posts are given greater prominence in feeds than those that are several days or weeks old.
By knowing when people are most likely to be online, you can increase the number of people who see your social media posts and the number of people who interact with them.
Posting at peak times may help boost engagement, but that’s not all it takes.
While timing is important for attracting attention, the success of your content ultimately depends on its quality.
For what reason does the optimal time to post vary across various social media channels?
Let’s start with the fundamentals of how various people use social media!
What are we waiting for?
Users from all walks of life and all corners of the globe log on to Facebook every day from their homes, offices, and mobile devices. Therefore, it is dependent upon the demographics of the target audience and their habits within this social media platform.
If you’re a marketer looking to connect with consumers, Twitter is where you need to be. Its primary use is during commutes and breaks. It has relied heavily on its audience, much like Facebook does.
LinkedIn is popular among academics and the business world. They use it whenever it’s convenient for them during the day, whether that’s during work or during a break.
The ideal time to browse Pinterest is when you have a few minutes to kill while watching TV or hanging out with the family.
Instagram is a popular app that can be accessed at any time by its loyal user base of smartphone owners.
You probably have a general idea now of how different users interact with these major social media platforms and, consequently, when it’s best to post.
So, without further ado, let’s dive into a comprehensive breakdown of the optimal posting schedule for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and more.
When should I upload content to my Facebook page to maximise its visibility?
Facebook users can be reached more effectively if content is posted at optimal times. In fact, there are optimal times of day to post for maximum exposure.
The truth is that there is no ideal time to make a social media post.
Nonetheless, there is some good to be gained. I mean, no one wants to live in a world where there’s only one perfect time to put something online.
When you work hard on a piece of content, you naturally hope that as many people as possible will see it.
You can increase the likelihood that your followers will see and interact with your social media posts by carefully selecting the times at which you publish.
At what times of day should one upload videos to TikTok?
TikTok, which rides the popularity of short videos, has altered the face of social media advertising in significant ways. TikTok has more than a billion monthly active users, making it the fastest-growing social media platform.
No social media marketing strategy that aims to reach Generation Z users can afford to exclude TikTok.
Although it may seem easy, increasing interest in your company on TikTok is a challenging task. TikTok is no different from any other social media platform in that the optimal posting time has a major impact on interaction.
You can increase the likelihood that your posts will receive high levels of engagement and be featured in the “For You” section of the feed by scheduling them at the best possible times.
Let’s analyse the best times of day and week to upload to TikTok.
The optimal time of day to publish during the week
Fridays at 5 a.m. and 1 to 3 p.m.
Weekends are the best time to post:
This Saturday, between the hours of 11 a.m. and 7 p.m.
Time on Sundays: 4 o’clock
When you shouldn’t upload videos to TikTok
TikTok #SMM pro tip: 10 p.m. to 4 a.m. on Saturdays
TikTok is a platform focused on expression rather than commercialism. Your content will have more reach on TikTok if you combine it with the app’s unique tools and hashtags.
Take advantage of SocialPilot’s TikTok scheduling features so that you can focus on making great TikTok content instead of worrying about when to post.
The conclusion is as follows.
To sum up, Tuesday, Thursday, and Friday are the best days to post on TikTok, and the hours of 6 am to 10 am and 7 pm to 11 pm are the best times to post.