TikTok is third largest social media platform after Facebook and Instagram. Almost 45% of all Americans who use social media are already on this site. It’s evident that the TikTok community is thriving all across the world, whether users are picking up the newest viral dance or participating in hashtag challenges.
This makes TikTok a fantastic platform from which to increase brand awareness and maybe generate revenue. But if you’re not familiar with the site or social media marketing in general, it might be difficult to know how to get started.
Think of this as the “TikTok for Business 101” guide. We’ll walk you through the fundamentals of the platform, from making your first post to running your first video ad, and everything in between.
Make a TikTok account for your company
TikTok’s business features are only accessible through a separate business account. To begin, please follow these instructions:
- Get TikTok from the app store, install it, then launch it on your mobile device.
- Create a new account today. You can sign in with a phone number, email address, or a social media account.
- Create a new login. Choose Edit Profile to add a description, profile picture, and social media links (including YouTube and Instagram).
- Congrats! You now have a TikTok account. Nevertheless, you’ll need to upgrade to TikTok Pro in order to use all of the app’s capabilities. To do this, go to the top right of the page and select the Me tab (or the three dots icon).
- Choose Business Account from the Account Management menu.
- There are two account types that you can choose from: Maker and Business.
- Select the one that most closely fits the nature of your business or endeavour.
- You may finish up your profile by including your email and website.
- And that’s the whole thing. With a TikTok business account, you can monitor the success of your videos, both organic and promoted, in real time and send viewers to any website you like.
Understand how TikTok’s algorithm works
In terms of TikTok’s algorithm, the For You Page is a major breakthrough. To explain, the platform’s technology selects and organises movies that will pique the attention of each individual user. Becoming viral on TikTok is simpler because it is the app’s default home screen and where most users spend their time.
TikTok: The Marketing Tool for Your Company
One piece of good news is that there is no one best approach to manage your TikTok business account. Yet, you may ensure that you are proceeding in the proper direction by adhering to some standard recommendations and procedures.
Learn the facts
Digging in and exploring the area is a great approach to learn about it. Before you launch your brand, it’s important to study the landscape and identify your competitors. Explore their TikTok pages for any further information you can find.
Develop SMART targets
Getting a million fans as quickly as possible is a goal, no doubt. Let’s be honest, though: it’s unusual to achieve such rapid success overnight (and any self-proclaimed marketing expert who tells you otherwise is telling a lie). In order to keep your mind on straight, it’s best to aim for certain, quantifiable outcomes.
Keep your brand visible in the feeds of TikTok users so that they become familiar with it over time. This is why you need a steady stream of material; make videos and upload them frequently.
Keep in mind the most productive posting hours as well. With a Pro subscription, you can look at your audience’s activity and determine when they’re most likely to be online by visiting the Analytics section of your account.
Construct some material that takes place “off camera.”
TikTok videos are noted for their relaxed, laid-back style. Users of TikTok are interested in the people behind the company to get a sense of who they are and what they stand for. Creating “behind the scenes” videos is a fun way to introduce yourself to the TikTok audience.
Post User-Generated Content (user-generated content)
You can’t seem to come up with enough content. The content of other TikTok users can be shared. In order to reach out to your TikTok audience, user-generated material can be an incredible resource. Users get a boost from being in the limelight, and they may develop a warmer attitude towards your company as a result.
Shopify’s goal is to grow its social media following, include a wide range of content creators, and maintain an engaging and informative presence on TikTok, and it does it by sharing both professionally produced and user-generated videos and GIFs.
Principles of effective TikTok videos
Do you want to expand your readership and keep them coming back for more? Here are a few content strategy successes that you can replicate.
A powerful beginning
The initial few seconds are crucial. If you don’t have some oomph to your presentation, you can lose your audience. Cult Beauty piques interest at the outset of this post by asking, “Ever wondered what the natural form of the substances in your beauty care products looks like?” Most people who buy skin care products have probably never seen these components before, so they will likely be intrigued.
Remember to keep it brief
The completion rate of the videos is one of the primary metrics of success. The implication is that the shorter the better. If your movies are too long, people can get bored and just skip over them. Take a shot at it with a duration of 30 seconds or less but no more than 1 minute.
Promoting similar content
Put your fantastic content to use by sharing it on all of your social media profiles. Share your TikTok video elsewhere by repurposing it as a story or reel on Instagram or Facebook, or a YouTube Short. Make that the material still “works” when shared on other platforms.