Douglas FloresTikTok has become a top choice for brand promotion due to its massive user base of over a billion people every month.
If you think that only teenagers use TikTok, you’d be wrong.
TikTok has become a global phenomenon, attracting users of all ages, and is now regularly used by celebrities, influencers, and major brands.
A Definition of TikTok
Video-sharing platform TikTok rose to prominence among Generation Z users as the primary destination for trending dance challenges and lip-sync videos.
When compared to Vine, a 6-second looping video sharing platform that died in 2017, TikTok may feel like a resurgence for millennials and older users.
A large number of successful TikTok creators, including Zach King, got their starts on Vine.
When and why did TikTok first appear?
TikTok’s parent company, ByteDance, originally released the app in China under the name Douyin.
After acquiring Musical.ly, a popular platform for making short lip-sync videos, the company expanded the TikTok app to international markets in 2017.
In 2022, TikTok’s popularity has skyrocketed, and it’s not just among young people.
Reasons Your Company Ought to Use TikTok for Advertising
Because of this meteoric rise, innovative companies would do well to get in on the action on TikTok before the platform becomes saturated.
Here are three reasons why your company should use TikTok advertising:
- Raise Product Recognition and Exposure
- Encourage Social Interactions
- Market Goods and Services
Benefit No. 1 of TikTok Advertising: More People Know About Your Brand
Those companies that made the switch to TikTok early saw massive returns on their investment in terms of user engagement and brand recognition.
The Washington Post and other publishers have amassed massive readerships in a short amount of time by portraying themselves as innovative industry leaders and appealing to a younger, more international audience.
TikTok’s second advantage as a marketing tool is that it helps to foster connections between users.
Whether you’re into books, art, pop culture, sports, fashion, self-care, or cars, you’ll find a thriving community on TikTok.
You can have success on the app regardless of your brand’s focus.
The #TikTokMadeMeBuyIt hashtag has been viewed more than 12 billion times, and the platform is quickly becoming a major player in lead generation and sales.
To increase clicks on your bio link, you can use popular hashtags like “#supportsmallbusiness” (which has received over 4 billion views) or try out TikTok Ads.
Updating the link in your bio every time you upload a new video can be tedious work, which is why a link in bio tool is so useful.
If you use Later’s Linkin.bio for TikTok, you can make a mobile-friendly landing page with the option to add custom links to your videos before they are published.
Guidelines for Developing a 2023 Marketing Plan for TikTok
A well-thought-out plan is essential for achieving your goals on TikTok. How to make your own, in detail:
The first thing you need to do is determine what you want to accomplish on TikTok.
Developing a solid following on TikTok necessitates having a well-defined marketing plan to fall back on.
First, though, you need to figure out why you want to use it.
Experiment with different types of content until you find what works.
Once you know what you want to accomplish, you can begin trying new things. And making mistakes is a great way to learn on TikTok.
The formula for success on TikTok is not necessarily the same as that of other platforms. The process will involve a lot of experimentation.
Maintain a Regular Schedule
The phrase “be consistent” has been thrown around a lot, but there’s a reason for that.
How Successful Is Content on TikTok?
Content that can be easily reproduced by the masses or adapted into a new trend is therefore usually successful.
And they aren’t confined to the realm of dance steps alone!
Almost any type of video can become a trend on TikTok, including lip syncs to popular songs, beauty and fashion transformations, comedic moments, camera hacks, and the use of arbitrary filters.
A Guide to Increasing Your TikTok Views
One of the most effective strategies for attracting a larger audience on TikTok is to have your content featured on multiple For You pages (FYPs).
An individual’s interests are used to generate an endless stream of content, or “FYP,” which serves as the app’s home screen.
You don’t have to be a famous creator or have thousands of followers in order to have your content featured on the For You page.
However, if you want the algorithm to recognise and promote your content, you should optimise it.
That’s something you can accomplish by:
- Caption your photos with pertinent keywords or hashtags.
- Keeping a steady course in one’s specialty
- With the help of popular music,
- A focus on shorter videos
- When to post for maximum impact
Guidelines for Sharing and Repurposing TikTok Clips - Spreading your TikTok videos across multiple platforms is a simple method of attracting new viewers and fans.
- You can get your Instagram followers to also follow you on TikTok if your following there is active.
- When you’re done creating and uploading your TikTok, just hit the “Share” button to send it to your social media accounts or professional networks.
Repurposing Your TikTok Clips
Work smarter by reusing your TikTok videos on other sites.
TikTok Analytics: A Guide for Users
TikTok analytics analysis and review is a vital part of any successful marketing campaign on the platform.
If you want to know how well your content is doing, you need to keep tabs on your analytics.
Do your behind-the-scenes videos get the most views? Do you find that people interact with your posts more frequently if you publish them at specific times? Was there a popular song or effect used in that video?