Douglas FloresDo you use Instagram for advertising?
Did you know that Instagram Stories may host Instagram ads?
Instagram Stories advertising are interspersed with user-generated content and take up the entire screen, making for a more engaging experience.
This piece will teach you all you need to know about making Instagram Stories advertisements.
Advertisements in Instagram Stories
When Instagram first introduced full-screen advertising for Instagram Stories in January, just 30 brands were able to use them.
Ads in Instagram Stories are the first to use the full 9:16 aspect ratio. The adverts can be skipped and are labelled as “Sponsored” so that they don’t interrupt the flow of the show. They are allowed to have one still image or a 15-second clip. Facebook plans to include the ability to add a call-to-action button and a link in the near future.
With an understanding of what Instagram Stories ads are, we can go on to discussing how to create one and roll out your first campaign.
Conceive Your Ad’s Layout
Keep in mind that consumers can swipe right to bypass Instagram Stories advertising, so the content you choose to promote must be highly engaging right away. You have the option of hiring a professional designer or advertising firm with experience with the platform, or creating your own ad from scratch using graphic design software.
If your advertisement will only consist of one image, that one image needs to be of the highest possible quality. Then, jot down some brief, impactful wording on it. Your message needs to be very clear in the short time frame of a 10-second graphic ad. Explain to people what your company does and how it can help them.
Facebook suggests a resolution of 1080 x 1920 with a 9:16 aspect ratio for photos.
If you’d rather upload a video instead of an image, you can do so as long as it is no more than 15 seconds in length and uses the.MOV,.MP4, or.GIF file extension. It needs to be at least 720p and up to 2.3 GB in size. Keep in mind that you can’t utilise free-standing text like titles, descriptions, messages, and captions.
You can start working on your Instagram Stories campaign as soon as you have the final image or video you want to utilise in your ad.
Make Your Ad
Your Instagram Stories ad can be made using either Facebook’s Ads Manager or Power Editor. If you haven’t promoted on Instagram before, you’ll need to link your profile there to your Facebook business page.
Selecting a goal for the advertising campaign is the first stage in the creative process. At present time, this style of campaign simply allows you to choose Reach as an objective. Facebook, however, promises that in the not-too-distant future, other targets, such as website clicks, web conversions, mobile app installs, and so on, will be accessible.
Give your campaign a name, and then press the Continue button.
Placements > Edit Placements after you’ve defined your campaign’s target audience. Then go to Instagram and click on Stories. When you select Stories, the other placement options will get deselected because you cannot utilise Instagram Stories to promote other types of ads.
Ad creation can begin once a timeline and budget have been established. To begin, settle on an advertisement format. Your advertisement can consist of a single still image or a single video clip.
After a video has been successfully uploaded, a preview image selection window will appear.
After you’ve uploaded your media, you can choose to have your campaign tracked and enter tags. Then you can start advertising.
Conclusion
Instagram’s photo advertising choices, which include photo advertisements, video ads, carousel ads, and the most recent addition, narrative ads, allow you to tell a tale while promoting your brand.
Instagram Stories is used daily by more than 150 million accounts. Businesses may connect with their audience and raise brand awareness by telling stories. Instagram Stories advertising are a great way to increase your brand’s visibility and attract new followers to your page.